Changing paradigms in the long-term care market: Perspective of the...
AbstractPurpose – Long-term care is getting more attention these days due to its impact on the growth of overall healthcare cost. With the implementation of the Medicare Part D prescription drug plan,...
View ArticleInvestigating the effects of cosmeceutical product advertising in beauty-care...
AbstractPurpose – In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of...
View ArticleBrand salience of OTC pharmaceuticals through package appearance
AbstractPurpose – The changing health care market is affecting consumers who are now expected to take greater responsibility for their health. Their means for doing this include purchasing...
View ArticleUsers' preferred interactive e-health tools on hospital web sites
AbstractPurpose – Healthcare is becoming an important part of people's online content consumption, with people searching for information on diseases or medical problems, treatments or procedures,...
View ArticlePrescription drug request and denial
AbstractPurpose – Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug...
View ArticleChanging paradigms in the long-term care market: Perspective of the...
AbstractPurpose – Long-term care is getting more attention these days due to its impact on the growth of overall healthcare cost. With the implementation of the Medicare Part D prescription drug plan,...
View ArticleInvestigating the effects of cosmeceutical product advertising in beauty-care...
AbstractPurpose – In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of...
View ArticleBrand salience of OTC pharmaceuticals through package appearance
AbstractPurpose – The changing health care market is affecting consumers who are now expected to take greater responsibility for their health. Their means for doing this include purchasing...
View ArticleUsers' preferred interactive e-health tools on hospital web sites
AbstractPurpose – Healthcare is becoming an important part of people's online content consumption, with people searching for information on diseases or medical problems, treatments or procedures,...
View ArticlePrescription drug request and denial
AbstractPurpose – Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug...
View ArticleA study on the identification of factors affecting the life quality of breast...
AbstractPurpose– Breast cancer is a type of cancer affecting the health of women in many countries. The aim of this study is to determine the effect of breast cancer and its treatment procedures on the...
View ArticleResearch on management issues in the pharmaceutical industry: a literature...
AbstractPurpose– This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach–...
View ArticleContract research organizations: an industry analysis
AbstractPurpose– The aging of the population, high prevalence of chronic diseases, and increased need for evidence-based practice are factors that have boosted a high demand for clinical trials in the...
View ArticleCognitive bias in salespersons in specialty drug selling of pharmaceutical...
AbstractPurpose– Specialty drug development is capital-intensive and represents a new era for the entire health ecosystem. This “newness” has resulted in below-par sales performance of these drugs....
View ArticleWhich factors drive product sales in OTC markets?
AbstractPurpose– The purpose of this paper is to determine sales drivers for different OTC product categories. Design/methodology/approach– The study uses data from both consumer and retail panels,...
View Article